Whether at the early stages of developing a product roadmap, validating in which European countries to expand, or broadening indications and patient targets, BMMG staff are experienced commercial leaders able to work with your leadership team and develop a thoughtful marketing plan for investor audiences or as your own 1-3 year guidance document.
With extensive experience running medical conferences, sales meetings and clinical education programs, we understand all the details required to position your organization and your offerings professionally with key audiences to achieve your objectives on time and within budget.
Let us help you assess your company or product market position and create a unique and engaging look and feel for your organization or product line. Our services include name ideation, logo development, corporate standards documentation, preliminary trademark search, and full build-out of corporate stationery (business cards, letterhead, building signage, and more).
With deep expertise in the field of digital marketing combined with a diverse staff supporting all communications channels, BMMG can define strategy, design and develop responsive and optimized websites, develop a social footprint, integrate with existing advocacy and education programs, research and recommend technology solutions, define content management plans, and lead the internationalization of digital programs.
The team at Bichsel Medical Marketing Group is highly experienced at working through technology providers to support their customers (hospitals, ASCs, practices) to effectively promote their recently acquired medical innovations within their catchment area.
BMMG offers services designed to collect Voice of the Customer (VOC) and to analyze the results for an actionable plan. Whether in-person or virtual focus groups for qualitative feedback, online surveys for quantitative analysis, or acquisition of third party data, BMMG can manage your project and deliver the results to inform your market planning.
You’ve focused on creating your disruptive technology and now you need someone to take it to market. Or perhaps you’re further upstream and have a new product introduction (NPI) or product line extension (PLE) to move through the development process. No matter where you are on the spectrum, BMMG brings product management expertise to your product development efforts.
BMMG has extensive experience in creating product sell sheets, brochures, price lists, trade show graphics, exhibit booths, display banners, C-level presentations, websites and other promotional tools and resources. We even have staff to develop and maintain your Customer Relationship Management (CRM) system.
With more than 20 years’ experience in healthcare reimbursement bringing new technology to market, BMMG can help you develop your complete reimbursement strategy. Our programs cover all aspects of a new tech product launch, including the payor, provider and manufacturer perspectives. We bring expertise in coding, coverage and payment across all sites of service – all of which are vital to creating a comprehensive and effective reimbursement strategy.
With a deep understanding of the challenges facing med-tech start-up companies emerging in a highly regulated environment, our public relations team can help you tell your story to key audiences in a compelling and thoughtful manner. We have decades of experience planning and executing successful strategic public relations campaigns resulting in tier one publication coverage and numerous niche clinical outlets that directly speak to your end users.