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Bichsel Medical Marketing Group (BMMG) Names Lauren Dustman to Succeed Lisa Bichsel as CEO.

Billings, Montana, Jan. 02, 2024 (GLOBE NEWSWIRE) -- Bichsel Medical Marketing Group (BMMG) announced today the appointment of Lauren Dustman, General Manager, to the role of Chief Executive Officer, replacing founder Lisa Bichsel. Dustman, who is also a partial owner of BMMG, has held various roles within the company since its inception in 2014.

Bichsel Medical Marketing Group: Translating Scientific Promises into Business Performances.

For healthcare start-ups to raise their tide of growth in biotech and med device markets and elevate their marketing execution, engaging with a commercial partner who specializes in the unique circumstances of early-stage companies is a solid strategy. One such firm, Bichsel Medical Marketing Group (BMMG), is translating scientific promises into business performance for MedTech startups.

BMMG CEO Named to Fast Company Executive Board 2021-22

Fast Company Executive Board is an invitation-only professional organization of company founders, executives, and leaders who are defining the future of business.

Taking Disruptive Medical Innovations to Market: Meet the Fully Staffed Medical Marketing Department known as BMMG

Disruptive medical technologies are invented all the time – to the tune of about 2,500 annually in the U.S. But just because you can build an ingenious device, biologic or diagnostic, may not mean you have the skills or resources to make it known to the market it’s intended to serve.

The Backbone of Medical Product Marketing

Aug. 9, 2021 – Not a PR agency or an ad firm, but a marketing company shaping its clients’ public image one element at a time, the Bichsel Medical Marketing Group has made itself the ‘Best Specialist Marketing Services Firm’ in 2021 for Medical Devices. With decades of experience across care areas, disease states, medical procedures, and marketing, BMMG takes the stress of getting a product and company’s image market-ready off the client in order to allow them to concentrate on other pressing matters.

Lisa Bichsel, Owner & Founder, BMMG A DotCom Magazine Exclusive Interview

Jun. 2021 – Experienced healthcare marketer with over 35 years in commercialization activities in the medical device and biotech industries. With a diverse background including ophthalmology, podiatry, orthopedics, neurosurgery, radiology, healthcare finance, emergency medicine, cardiology and gastroenterology, Lisa brings a wealth of knowledge and experience in managing all facets of the downstream function from strategy to tactical execution.

Bichsel Medical Marketing Group Reinventing Medical Marketing

Unprecedented times call for unprecedented thinking, especially when most traditional strategies have been upended, restricted, or eliminated. If we want to stay ahead of the curve, it’s time to reinvent medical marketing. As Lisa Bichsel says, it’s time to move from the “new normal” to the “next normal.”

Bichsel Medical Marketing Group (BMMG) Recognized as Top Healthcare Marketing Consulting/Service Company for 2020 by Healthcare Tech Outlook

DENVER, Aug. 25, 2020 – Bichsel Medical Marketing Group (BMMG) announced today it has been named a 2020 Top Healthcare Marketing Consulting/Service Company by Healthcare Tech Outlook. The publication will feature BMMG as the cover story of its September issue in its annual coverage of companies driving medical marketing innovation forward.

Leading Experiential Marketing Agency, Sparks, Invests in Healthcare Marketing Firm, Bichsel Medical Marketing Group

PHILADELPHIA, Oct. 24, 2019 /PRNewswire-PRWeb/ — Sparks Marketing Group, Inc. (Sparks) announced today its investment in Bichsel Medical Marketing Group (BMMG), a boutique healthcare-specific marketing firm, to strengthen the agency’s growing focus on the healthcare vertical and enhance the offerings of its in-house Healthcare Strategy Division.


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