Recently, Lisa Bichsel, CEO of BMMG, joined Ted Newill of Medical Device Success to discuss how medical device companies can respond to the drastic changes to the tradeshow and events components of the marketing plan caused by COVID-19. Cancelled or postponed tradeshows and events means lost direct sales, lost leads and other lost opportunities. However, there are tactics medical device professionals can implement to reduce the impact on lost tradeshows and events.