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Getting Your Event Strategy in Shape for 2021


In a 2019 Ipsos survey of New Year’s Resolutions, 50% of respondents said they wanted to be more active. We all know the saying – New Year, New You. Let’s approach our 2021 event strategy and attitude with the same vigor and commitment that we approach our personal New Year’s resolutions. BMMG has assembled a hard-hitting panel of event experts to answer tough questions about how 2020 affected the industry’s event health and what can be done to get us back in shape and on track for a healthier strategic events program in 2021.

How to Cultivate Relationships That Drive More Sales

Business is changing faster than ever, as is the business of buying and selling. Savvy marketing and sales teams deeply understand their buyers, how to relate to them, and how to continually engage them throughout the buying journey. It all starts with a specialized process, combining marketing and sales, that enables teams to collaborate and proactively act upon buyers’ wants and needs. The process is called Sales Enablement.

3 Best Practices to Manage Vendors for Your Next Virtual (or Hybrid!) Healthcare Event

Event management has taken on a whole new level of complexity during this pandemic. We’re not worried anymore about who’s bringing the power cords to charge all the tablets in the exhibit hall. Now we’re scheming ways to create community, host breakout sessions and share knowledge via video streaming.

5 Must-Haves for your 2021 Medical Marketing Budget

As a 40-year veteran of medical marketing and commercial leader for several MedTech clients, Lisa Bichsel, CEO and founder of BMMG, suggests that dollars be protected in the 2021 budget planning cycle as follows…

Medical Device Sales in a COVID-19 Era: Three Steps to Take Now

Amid the COVID-19 pandemic, workforces across the country are adjusting to stay-at-home and social distancing orders. For medical device sales representatives – many of whom typically spend up to four or five day a week in doctors’ offices, hospitals and clinics – this presents unique obstacles that will likely linger for many months to come. 

The Art of Hosting Virtual Meetings

Need help replacing in-person customer touches in this new environment?

Watch the latest webinar in BMMG’s Marketing Education Series entitled, “The Art of Hosting Virtual Meetings.” Discover key elements not to overlook and glean best practices from experienced medical marketers.

COVID-19: Tradeshows and Events – How Medtech can Respond

Recently, Lisa Bichsel, CEO of BMMG, joined Ted Newill of Medical Device Success to discuss how medical device companies can respond to the drastic changes to the tradeshow and events components of the marketing plan caused by COVID-19. Cancelled or postponed tradeshows and events means lost direct sales, lost leads and other lost opportunities. However, there are tactics medical device professionals can implement to reduce the impact on lost tradeshows and events.  


We’ve all heard it: “Avoid congregating in groups of 10 or more for the next 7-8 weeks.”

What are the implications for the medical industry–typically in the throes of spring conference season? It means change–sometimes last-minute.

Measuring the Impact and Success of Your Event Strategy: Why You Do What You Do

You’re a savvy marketer. Your company is at all the right events. You know how important post-show assessments are to determine Return on Opportunity (ROO) and success.

But do you also know how important it is to step back and look at the collective impact of your entire annual event strategy?

Bill Gates and Content Is King

If you doubted it, stop. Content is everything.

Content has driven much of my career. Content marketing has had a unique relationship with digital marketing since its inception back in the early days of the world wide web. As my career has also been in digital marketing, I have frequently seen the interrelationship of these twin strategies. 

The Top 5 Reasons You Should Outsource Marketing

The conundrum of staffing up or outsourcing your marketing talent can be a difficult decision to make. Consider these top reasons to – at least initially – lean on an external marketing partner to supplement your in-house resources. It can save you time and money, as well as better position you for acquisition. 

5 reasons to outsource marketing