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Getting Your Event Strategy in Shape for 2021

In a 2019 Ipsos survey of New Year’s Resolutions, 50% of respondents said they wanted to be more active. We all know the saying – New Year, New You. Let’s approach our 2021 event strategy and attitude with the same vigor and commitment that we approach our personal New Year’s resolutions. BMMG has assembled a hard-hitting panel of event experts to answer tough questions

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How to Cultivate Relationships That Drive More Sales

Business is changing faster than ever, as is the business of buying and selling. Savvy marketing and sales teams deeply understand their buyers, how to relate to them, and how to continually engage them throughout the buying journey. It all starts with a specialized process, combining marketing and sales, that enables teams to collaborate and proactively act upon buyers’ wants and needs. The process is called Sales Enablement.

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3 Best Practices to Manage Vendors for Next Virtual Event

Event management has taken on a whole new level of complexity during this pandemic. We’re not worried anymore about who’s bringing the power cords to charge all the tablets in the exhibit hall. Now we’re scheming ways to create community, host breakout sessions and share knowledge via video streaming.

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5 Must-Haves for your 2021 Medical Marketing Budget

As a 40-year veteran of medical marketing and commercial leader for several MedTech clients, Lisa Bichsel, CEO and founder of BMMG, suggests that dollars be protected in the 2021 budget planning cycle as follows… Tradeshows – Keep your dollars flat over last year. True, your dollars will be spent in different ways, but they will likely add up to the same expense. You may shift from having a few large events you attend to more modest-sized events you exhibit at in-person on a regional basis (think “Florida State [Specialty] Association”). The major conferences that you once exhibited at may not be as well attended.

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