In a 2019 Ipsos survey of New Year’s Resolutions, 50% of respondents said they wanted to be more active. We all know the saying – New Year, New You. Let’s approach our 2021 event strategy and attitude with the same vigor and commitment that we approach our personal New Year’s resolutions. BMMG has assembled a hard-hitting panel of event experts to answer tough questions
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Business is changing faster than ever, as is the business of buying and selling. Savvy marketing and sales teams deeply understand their buyers, how to relate to them, and how to continually engage them throughout the buying journey. It all starts with a specialized process, combining marketing and sales, that enables teams to collaborate and proactively act upon buyers’ wants and needs. The process is called Sales Enablement.
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Event management has taken on a whole new level of complexity during this pandemic. We’re not worried anymore about who’s bringing the power cords to charge all the tablets in the exhibit hall. Now we’re scheming ways to create community, host breakout sessions and share knowledge via video streaming.
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As a 40-year veteran of medical marketing and commercial leader for several MedTech clients, Lisa Bichsel, CEO and founder of BMMG, suggests that dollars be protected in the 2021 budget planning cycle as follows… Tradeshows – Keep your dollars flat over last year. True, your dollars will be spent in different ways, but they will likely add up to the same expense. You may shift from having a few large events you attend to more modest-sized events you exhibit at in-person on a regional basis (think “Florida State [Specialty] Association”). The major conferences that you once exhibited at may not be as well attended.
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Amid the COVID-19 pandemic, workforces across the country are adjusting to stay-at-home and social distancing orders. For medical device sales representatives – many of whom typically spend up to four or five day a week in doctors’ offices, hospitals and clinics – this presents unique obstacles that will likely linger for many months to come
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Need help replacing in-person customer touches in this new environment? Watch the latest webinar in BMMG’s Marketing Education Series entitled, “The Art of Hosting Virtual Meetings.” Discover key elements not to overlook and glean best practices from experienced medical marketers.
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Recently, Lisa Bichsel, CEO of BMMG, joined Ted Newill of Medical Device Success to discuss how medical device companies can respond to the drastic changes to the tradeshow and events components of the marketing plan caused by COVID-19. Cancelled or postponed tradeshows and events means lost direct sales, lost leads and other lost opportunities. However, there are tactics medical device professionals can implement to reduce the impact on lost tradeshows and events.
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We’ve all heard it: “Avoid congregating in groups of 10 or more for the next 7-8 weeks.” What are the implications for the medical industry–typically in the throes of spring conference season? It means change–sometimes last-minute. According to a poll from Eventsforce earlier this month, 49% of event planners have said the virus has already had an impact on their events1. UFI (The Global Association of Exhibition Industry) reports that more than 500 trade shows have not taken place in recent weeks, costing up to $26 billion in lost orders for exhibitors globally.
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In a 2019 Ipsos survey of New Year’s Resolutions, 50% of respondents said they wanted to be more active. We all know the saying – New Year, New You. Let’s approach our 2021 event strategy and attitude with the same vigor and commitment that we approach our personal New Year’s resolutions. BMMG has assembled a hard-hitting panel of event experts to answer tough questions
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Content has driven much of my career. Content marketing has also had a unique relationship with digital marketing since its inception back in the early days of the world wide web. As my career has also been in digital marketing, I have seen the interrelationship of these twin strategies frequently. I have had countless discussions over the course of my career when I’ve been approached by someone wanting the latest digital marketing technology to solve their business problem. They inevitably wanted the fastest and newest technology solution with lots of bells and whistles. Reflecting their enthusiasm, I would pull out my pen and tablet to take notes. With a smile I would respond, “Great, what do you want this [insert trendy tool] to say?” That was when the conversation paused. “We don’t have content yet,” they would reply.
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The conundrum of staffing up or outsourcing your marketing talent can be a difficult decision to make. Consider these top reasons to – at least initially – lean on an external marketing partner to supplement your in-house resources with these 5 reasons to outsource marketing. It can save you time and money, as well as better position you for acquisition. Avoid Rushing into Hiring Staff: At times, it’s a more conservative and intelligent approach to supplement your existing marketing team with outside help during seasonal peaks in workload. Hiring staff can take time, money, training, and be an issue if your revenues don’t support the extra headcount nor your workload
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