THE BMMG BLOG

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The Top 5 Reasons You Should Outsource Marketing

The conundrum of staffing up or outsourcing your marketing talent can be a difficult decision to make. Consider these top reasons to – at least initially – lean on an external marketing partner to supplement your in-house resources. It can save you time and money, as well as better position you for acquisition. 

5 reasons to outsource marketing
Bill Gates and Content Is King

If you doubted it, stop. Content is everything.

Content has driven much of my career. Content marketing has had a unique relationship with digital marketing since its inception back in the early days of the world wide web. As my career has also been in digital marketing, I have frequently seen the interrelationship of these twin strategies. 

Measuring the Impact and Success of Your Event Strategy: Why You Do What You Do

You’re a savvy marketer. Your company is at all the right events. You know how important post-show assessments are to determine Return on Opportunity (ROO) and success.

But do you also know how important it is to step back and look at the collective impact of your entire annual event strategy?

HOW TO SURVIVE AS AN EXHIBITOR DURING THE COVID-19 PANDEMIC

We’ve all heard it: “Avoid congregating in groups of 10 or more for the next 7-8 weeks.”

What are the implications for the medical industry–typically in the throes of spring conference season? It means change–sometimes last-minute.