THE BMMG BLOG
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The Top 5 Reasons You Should Outsource Marketing
The conundrum of staffing up or outsourcing your marketing talent can be a difficult decision to make. Consider these top reasons to – at least initially – lean on an external marketing partner to supplement your in-house resources. It can save you time and money, as well as better position you for acquisition.
If you doubted it, stop. Content is everything.
Measuring the Impact and Success of Your Event Strategy: Why You Do What You Do
You’re a savvy marketer. Your company is at all the right events. You know how important post-show assessments are to determine Return on Opportunity (ROO) and success.
But do you also know how important it is to step back and look at the collective impact of your entire annual event strategy?
HOW TO SURVIVE AS AN EXHIBITOR DURING THE COVID-19 PANDEMIC
We’ve all heard it: “Avoid congregating in groups of 10 or more for the next 7-8 weeks.”
What are the implications for the medical industry–typically in the throes of spring conference season? It means change–sometimes last-minute.