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Clinical Adoption

You have worked tirelessly to bring your vision to reality. Your novel medical device will disrupt the standard of care, and give physicians/ patients more options for diagnosing/ treating your select indications. Your launch goes better than you could have dreamed, but you soon see that your medical device leases are not being renewed (subscription model), or the orders for consumables or diagnostic tests is dropping at an alarming rate- a rate that will severely impact the economic model that you built for the business. What happened? Safety issue? None at all. Quality issues? Nope. Did the device deliver on what it claims it can do? Absolutely! Moreover, the physicians who were part of the buying decision loved it. You have worked tirelessly to bring your vision to reality. Your novel medical device will disrupt the standard of care, and give physicians/ patients more options for diagnosing/ treating your select indications. Your launch goes better than you could have dreamed, but you soon see that your medical device leases are not being renewed (subscription model), or the orders for consumables or diagnostic tests is dropping at an alarming rate- a rate that will severely impact the economic model that you built for the business. What happened? Safety issue? None at all. Quality issues? Nope. Did the device deliver on what it claims it can do? Absolutely! Moreover, the physicians who were part of the buying decision loved it.

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Getting Your Event Strategy in Shape for 2021

In a 2019 Ipsos survey of New Year’s Resolutions, 50% of respondents said they wanted to be more active. We all know the saying – New Year, New You. Let’s approach our 2021 event strategy and attitude with the same vigor and commitment that we approach our personal New Year’s resolutions. BMMG has assembled a hard-hitting panel of event experts to answer tough questions

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How to Cultivate Relationships That Drive More Sales

Business is changing faster than ever, as is the business of buying and selling. Savvy marketing and sales teams deeply understand their buyers, how to relate to them, and how to continually engage them throughout the buying journey. It all starts with a specialized process, combining marketing and sales, that enables teams to collaborate and proactively act upon buyers’ wants and needs. The process is called Sales Enablement.

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3 Best Practices to Manage Vendors for Next Virtual Event

Event management has taken on a whole new level of complexity during this pandemic. We’re not worried anymore about who’s bringing the power cords to charge all the tablets in the exhibit hall. Now we’re scheming ways to create community, host breakout sessions and share knowledge via video streaming.

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