Clinical Adoption
You have worked tirelessly to bring your vision to reality. Your novel medical device will disrupt the standard of care, and give physicians/ patients more options for diagnosing/ treating your select indications. Your launch goes better than you could have dreamed, but you soon see that your medical device leases are not being renewed (subscription model), or the orders for consumables or diagnostic tests is dropping at an alarming rate- a rate that will severely impact the economic model that you built for the business. What happened? Safety issue? None at all. Quality issues? Nope. Did the device deliver on what it claims it can do? Absolutely! Moreover, the physicians who were part of the buying decision loved it. You have worked tirelessly to bring your vision to reality. Your novel medical device will disrupt the standard of care, and give physicians/ patients more options for diagnosing/ treating your select indications. Your launch goes better than you could have dreamed, but you soon see that your medical device leases are not being renewed (subscription model), or the orders for consumables or diagnostic tests is dropping at an alarming rate- a rate that will severely impact the economic model that you built for the business. What happened? Safety issue? None at all. Quality issues? Nope. Did the device deliver on what it claims it can do? Absolutely! Moreover, the physicians who were part of the buying decision loved it.
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