Market Research

Interested in learning more about your next market opportunity? Curious as to why your installed base isn’t utilizing your product on every appropriate patient? Need to better understand clinical workflow to recognize where your technology fits in and whom you should target to influence adoption? Focused on sales force efficiency and need to help your limited sales team prioritize their customer targets?

BMMG offers services designed to collect Voice of the Customer (VOC) and to analyze the results for an actionable plan. Whether in-person or virtual focus groups for qualitative feedback, online surveys for quantitative analysis, or acquisition of third party data, BMMG can manage your project and deliver the results to inform your market planning.

BMMG can help with:

  • Research Planning
  • Script Development
  • Survey Implementation
  • Focus Group Facilitation
  • Results Analysis
  • 3rd Party Report Procurement