Facilitate Engagement with Your Product in a Manner that Replaces or Augments that Which Would Have Been Possible at a Medical Conference or Via Your Field Representative
Why Is This Important?
In today’s environment, strict guidelines have altered how medtech companies interact with customers. Sales representatives are no longer allowed in the hospital unless they have an emergent need to support a complex case. Medtech companies must now find alternative ways to engage customers remotely.
New strategies depend on where the customer relationship is positioned in the sales funnel – early stage (product interest), mid-stage (in-servicing), or late stage (product credentialing).