Getting Your Event Strategy in Shape for 2021
In a 2019 Ipsos survey of New Year’s Resolutions, 50% of respondents said they wanted to be more active. We all know the saying – New Year, New You. Let’s approach our 2021 event strategy and attitude with the same vigor and commitment that we approach our personal New Year’s resolutions. BMMG has assembled a hard-hitting panel of event experts to answer tough questions about how 2020 affected the industry’s event health and what can be done to get us back in shape and on track for a healthier strategic events program in 2021.